There is a gap between the initial product mockups and the first returning customers that all companies need to bridge. And funds are what makes your startup tick in the process. In this article we look at all aspects of startup funding. We’ll be breaking down startup funding terminology

A startup pitch deck is a perfect, lightweight tool to present your business to investors and partners quickly. But, while it’s lightweight in content, it sure is hard work to craft it. So in this post, we look at what makes a killer startup pitch deck that will help

In the past, companies could stay out of political, social and environmental issues. However, today’s consumers expect brands to respond to current events and take a stand against injustice. They want to see their spending dollars contribute to the good of society, not unsustainable business practices and greenwashing tactics.

From payroll to customer acquisition, office space, and tech stack — you need to manage a whole lot of expenses as a startup founder. Foreseeing costs and planning accordingly often make the whole difference in determining whether your startup will be a success. So in this post, we look at startup

There’s no denying the fact that marketing is one of the essential requisites for businesses. Perhaps, it is more important for startups. Since marketing is an exclusive case for startups, it becomes quite important for them to use a promotional video maker that can help them make attractive videos

Customer trust is the most important metric of business success. And the way to build it is to devise a customer retention strategy to implement consistently. So in this post, you will learn how to build a strategy to keep your customers engaged. After this guide, you will know: 1.

Founding a startup requires resilience, flexibility, and a lot of improvisation along the way. The path from an appealing idea to a feasible venture is long, which is where a startup business plan comes in handy. It helps you navigate through a (sometimes) seemingly endless loop of financials, customers, and

A goal without a plan is just a dream. To turn your side project into a money-making business, you need a sound plan and the right set of startup tools. The list of startup tools Here’s the list of 10 awesome startup tools we’ve prepared for you: 1.

Going through the startup stages between having an amazing idea and running a successful business is similar to advancing through the levels of a video game. When you successfully complete the previous stages of startup development, only then you can move to the next one. And like in video games,

If you are wondering how to start a digital marketing agency, have in mind this is a challenging endeavor, and it won’t be easy. Don’t look at it as creating a conventional small business. Instead, it’s better to look at a digital marketing agency as launching a

The business model is what comes before any serious moves are made to get a business off the ground. It’s all about defining the mechanisms by which your business is supposed to bring in money. In fact, you’ll need to flesh out your business model before doing anything

There are few things in life more exciting than launching your own business. But how to go about it? How to build a startup? Well, you probably know already that it’s going to be easier said than done. It is going to take your time, dedication, money, sleepless nights,

What have you been doing while staying safe at home all this time? Maybe you’ve been catching up on your baking shows? Or perfecting family recipes? Finding the right balance between dough and chips for classic chocolate chip cookies? And perhaps all of that has got you wondering… how

Whatever type of startup you’re planning to launch and whatever your objectives and goals, you’re likely to need money to lift it up from the ground. If you can’t fund your business on your own, then you should look into some of the sources of finance for

When you’re starting a business, it can be tough to find what sets you apart—let alone define it in just a few words. All you know for sure is that you want to cut through the noise and draw an adoring crowd. A unique selling proposition helps you

Whether you’re brand new to business or have been in the game for a while, it’s a good idea to always look for new opportunities. That’s why we’re about to look at how to identify a market opportunity so you can get your big break — or

Entrepreneurship is an adventure that not everyone is equipped to take, but anyone with the right skills and determination can become a successful entrepreneur. The great thing about skills is that they can be learned. Sure, some people seem to be born naturals at one thing or the other, but

Start-up businesses succeed or fail for a range of different reasons. That said, reasons related to market potential are high on the list. You might have a great product that people want to buy, but your business idea will fail if there aren’t enough of those people in the