In the past, companies could stay out of political, social and environmental issues. However, today’s consumers expect brands to respond to current events and take a stand against injustice. They want to see their spending dollars contribute to the good of society, not unsustainable business practices and greenwashing tactics.
Founding a startup requires resilience, flexibility, and a lot of improvisation along the way. The path from an appealing idea to a feasible venture is long, which is where a startup business plan comes in handy. It helps you navigate through a (sometimes) seemingly endless loop of financials, customers, and