Understanding the edge and shortcomings of your business idea helps build a sustainable venture. This means you should be assessing your business on an ongoing basis, identifying what works and what can work better. And a ‘staple’ business tool for this is the SWOT analysis. It’s a simple and

One of the most important things to do when starting a business is to get a better understanding of your competitors. The easiest way to do this is by using a template or a tool for competitor analysis. This is a stage when entrepreneurs focus on their own business idea

Have you invested heavily in your new business idea only to discover that you might be selling ice to Eskimos? Or maybe you’re advertising health products to Joe Sixpack who just wants… well, a six-pack of cold ones? Either way, in case you are starting your business or launching